Unified Customer Data & Insights Platform

The Challenge

Critical customer data was fragmented across multiple disconnected systems and business units. This made it impossible to get a complete view of the customer journey, identify trends, or make informed strategic decisions.

My Solution

• I orchestrated the project to capture and centralize all end-to-end user journey metrics and customer profiles from various sources.
• I designed a data transformation strategy to cleanse, standardize, and enrich the raw data, making it interpretable and reliable.
• I developed and managed a suite of executive dashboards that visualized key trends, customer behaviors, and engagement metrics.
• This new platform became the single source of truth for all customer-related reporting and analysis.

Results & Impact

This initiative provided the executive team with unprecedented visibility into customer behavior. It led to the discovery of key trends that directly informed business strategy and resulted in more effective, data-driven decisions that improved overall customer engagement.